Month: October 2015

A Brief History And The Evolution Of Copywriting

Copywriting triviaCopywriting, in the most part is considered art. A good copywriter trains daily to be able to use words in making their target audience/readers take action. With great command with the language, when writing to sell a product, their text carries a lot of power. Why? Because a good copywriter’s content conveys hope and the means of rescuing readers from their problem.

Using copy for sales promotion and spread awareness has already existed since the early 18th century and Claude Hopkins the first person to understand and develop a habit of studying consumer behaviour before writing copy for promotional campaigns is considered the father of copy writing. From then on, evidences of copywriting evolved as specialized profession since 1892 and the very first company to hire a professional copywriter is NW Ayer and Son agency in Philadelphia.

With the changes of time, so has the lifestyle of people which has become media-saturated demanded innovation, improvement as well as fastened marketing cycle. With the advent of the internet, the demand for expert copywriters grew exponentially.

Find out more about copywriting and interesting copywriting trivia here.


Most Common Faucet Types

KitchenChattersKitchen faucets are very important. For one, faucets are needed to wash food items. Next, faucets are also needed to wash the hands before and after eating. And, faucets are essential in order to wash the dishes easily. With these, individuals must be careful in choosing faucets. To help you know more about kitchen faucets, below are some of the most common types of faucets.

Pull Down Kitchen Faucets

Pull down faucets are faucets in which the spray wand can be pulled down straight into the kitchen sink for a widespread use for cleaning food items or washing hands.

Pull Out Kitchen Faucets

Kitchen faucets with pull out spray are the best in their functionality. This faucet consists of a spread head and hose so as to make the sprout for maximum reach around the kitchen sink.

Wall-mount Kitchen Faucets

Wall mounted kitchen faucets gives a custom look to your kitchen faucet and are mounted to the wall above the kitchen sink. One of the best advantages of wall mount kitchen faucets is that it makes your countertop easier to clean.

Two handle Basin Tap Kitchen Faucet

Two handle basin tap Kitchen faucets are occupied with separate spout for hot and cold water which is attached to each handles. These kitchen faucets are pretty useful if your home is older with existing basin taps.

Trivia Info Source From: