Copywriting, in the most part is considered art. A good copywriter trains daily to be able to use words in making their target audience/readers take action. With great command with the language, when writing to sell a product, their text carries a lot of power. Why? Because a good copywriter’s content conveys hope and the means of rescuing readers from their problem.
Using copy for sales promotion and spread awareness has already existed since the early 18th century and Claude Hopkins the first person to understand and develop a habit of studying consumer behaviour before writing copy for promotional campaigns is considered the father of copy writing. From then on, evidences of copywriting evolved as specialized profession since 1892 and the very first company to hire a professional copywriter is NW Ayer and Son agency in Philadelphia.
With the changes of time, so has the lifestyle of people which has become media-saturated demanded innovation, improvement as well as fastened marketing cycle. With the advent of the internet, the demand for expert copywriters grew exponentially.